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SEO optimization for your website is as crucial as water for plants. You cannot make your website grow without following the correct SEO practices. Once you do it, it becomes a critical success.
If you have followed fair SEO policies and practices, you attract more organic traffic to your site. Your viewers turn into potential customers, and you start earning loads of bucks.
Your Google ranking will improve, which means that a good SEO practice might put your website on page 1 of Google. Thanks to SEO, you have better conversions, metrics, and bounce rates.
But you might be wondering as a beginner: What actually is SEO, and how do people optimize it on their website?
Well, don’t worry, as this blog is here to assist you in learning more about SEO and all its right procedures.
SEO is Search Engine Optimization. Google is a search engine. Your websites are uploaded on Google. How do you ensure that your website ranks on top among many other similar websites?
For example, there are several websites for pet care. How will you ensure your pet care website will not be lost among all of these?
The answer is simple – You do the right SEO on it.
SEO is the process of increasing a particular website’s traffic through the search engine. Your website becomes more visible and discoverable for the viewers. Your website will show first whenever the user searches for a related keyword.
For example, if someone searches about cleaning dogs or clipping their nails. It will first show your pet care website and its articles in the results if you’ve done the proper SEO.
SEO puts your site on the map. This is the sole reason why SEO optimization should be on your priority list.
Let’s describe some easy tips to help your website grab a phenomenal amount of organic traffic and potential customers. Here is a list and some explanation about all of them.
A keyword is a primary target. If you do it correctly, it can skyrocket your website. A keyword is a special type of word that you put in your articles to make them more searchable. Doing the right keyword placement makes you more visible, and your website will show more, among others.
For example, you want to search for the right kind of dog food. You enter the Google search for “best dog food.” Suppose your website articles have incorporated the ‘best dog food’ keyword in their blogs. In that case, Google will show your article and website in priority because it will think you know more about the subject.
Keywords can be long or short. Short ones have higher search volume, making it difficult for your website to show on top because other websites have done similar techniques.
Your SEO practice should also consider the search volume and rank the difficulty of your target keywords. Higher search volumes also mean that the particular keyword is a hot topic. Rank difficulty refers to how difficult it would be to rank your site using those keywords.
Nonetheless, keywords are crucial for optimizing your website and boosting its traffic.
Once you search the desired keyword, the next thing is to place it into your page and blog organically. For example, you have chosen the keyword “fish food.”
Ideally, you should place the keywords in different locations of your blog. Add it to the title, URL, first and last paragraph of the post at calculated distances throughout the blog and inside the tags of images you’ve put.
Do not overstuff your website with keywords; it will disrupt your article’s flow and make users lose interest.
Permalink is the link that you click which leads you to a website. Permalinks have a lot of contributions to your website. They shouldn’t be too long and must be clear enough to tell what your website is about.
Many search engine bots crawlers regularly crawl through your website. When they find that you’ve added a Permalink that is meaningful and relates to your page, these crawlers will increase your website’s rank.
For example, if you have a pet care or pet food website, your Permalink should also be related to pets. You can add a Permalink like www.mypetscare.com. Adding more permalinks to this URL would be even better. For example, www.mypetscare.com/catfood.
The link should be easy to understand and contextualize the overall information. It is a crucial SEO practice. Permalinks are permanent links, so you should be careful not to change the context or dates of your articles inside.
When your website goes live, you add many blogs to it. Many blogs could be of similar subject or continue the topic. These related articles could be linked together for better SEO.
It is always good to put a hyperlink of your related content inside other posts and websites so that the users can click on it. This practice tremendously increases traffic. Suppose one of your blogs has gone viral. In that case, all the hyperlinks and articles connected to it will also have more traffic subsequently.
The bot crawlers will also index and contextualize your website, resulting in the rank upgrade.
The phrase “Content is King” has highly become a cliché now. No one can deny that content is the king despite all of it. It wouldn’t matter how much you apply the perfect SEO techniques. You cannot attract customers with bad content – at all.
Your blogs and articles should be fully informative and related to your website. They should give your audience an overview of your work, products, and services. It doesn’t matter if you write long or short content; just ensure it makes sense and will help the general audience.
Try not to leave any information behind in fear that the blog will become too big. Some studies have indicated that long-form articles can positively impact your rankings.
The more you write in a simple, conversational, and elegant way, the more people will get attracted to your site. High keyword density doesn’t mean you put the keywords all over your articles. Just stuff them as much as you can without overstuffing, and your quality content and good SEO practice will Rocketboom your site.
Every website has images. Images are more expressive than words, so they should be used and included properly in websites. The crawlers cannot crawl your images which will be an opportunity missed.
However, you can optimize your images and add an ALT-text to your images. Use a keyword in the Alt text so Google will index your keywords.
You can use Image compression images to optimize your pictures in a better way.
Page speed is directly proportional to your website’s ranking. People don’t wait for anything. If your web page takes a gazillion years to load, you need to eliminate all factors affecting the page’s speed.
A fast-loading website provides ideal UX. People hate slow-loading sites. Proper SEO practices and a perfect hosting/domain would help speed up your page.
People are more comfortable with their smartphones than with laptops. You must optimize your site for smartphones, tablets, etc. if you don’t do it, you’ll have a higher bounce rate as no one is interested in a website that doesn’t work and is unavailable to use on Google.
Google has already announced it is soon starting with mobile-only indexing of websites. A positive UX will indicate that your website is worth the visit.
Technical SEO is a complex term, and most of the things we discussed above are already a part of it. Technical SEO is more about creating the perfect ergonomic design for your website.
Your website design has a lot to say about who visits your page. If it is too complex with overstuffed keywords and irrelevant elements, your visitor will lose interest, and your ranking will decrease.
You can hire or take the help of a technical SEO expert as they will tell you how your website’s structure should be and which design attracts more target audience.
It is better to do SEO-audit on your content. Keep an eye on your old content and update it from time to time, so your website keeps up to date, and your rankings remain high.
If you think some of your content has become irrelevant and is a burden on your page, you can get rid of it so as not to hurt your rankings.
Last but not the least, promote your content. These SEO practices are highly helpful but promoting your website on social media, doing paid advertising, allowing guest posting, and much more will prove to be highly beneficial for your site.
Website SEO is a tricky world. If you know the basics of SEO, you at least know where to take the start. Your SEO game will soon become strong with research and following practices, and your website will give its competitors a run for their money.